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Traditional advertising and credibility
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[QUOTE="Mika, post: 226018, member: 29399"] Facebook's market share in 2020 was about 25.2 percent. IN 2019, Facebook spent 1,570 million USD in TV advertising, which was 460 million higher than 2018 and we can assume how much the advertising budget increased in 2021. Facebook advertising has a huge market coverage, however, the company still spends a lot of money on TV ads. TV is a traditional advertising platform, yet it still seems to be a preference for advertising or online advertising company. Traditional advertising like newspaper is considered more credible than online advertising because once published it always remain in black and white. Online ads can be removed easily and can be manipulated esily. [/QUOTE]
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