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Traditional advertising definition
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[QUOTE="WATFORD, post: 297649, member: 77012"] Traditional advertising refers to traditional methods of advertising, such as print ads (newspapers, magazines, etc.), billboards, television and radio commercials, direct mail, and telemarketing. These forms of advertising were commonly used before the rise of digital media and the internet, and are still used today to reach consumers, although digital advertising has become increasingly dominant in recent years Traditional advertising is a form of offline advertising that aims to reach a wide audience by using various media channels that have existed for many years. This type of advertising uses mass media to promote a product, service or brand to a large, diverse audience. For example, television commercials are a common form of traditional advertising. They air during prime time programming when the largest audience is expected to be watching TV. Radio commercials are another example, where an advertisement is aired between songs, usually during peak listening hours. Billboards, bus shelters, and other out-of-home (OOH) advertisements are other examples of traditional advertising. These types of ads are designed to reach people who are on the go and cannot be reached through traditional media. Direct mail, telemarketing, and door-to-door sales are also forms of traditional advertising. Direct mail is a method of advertising that involves sending promotional materials to a list of potential customers through the mail. Telemarketing is a method of promoting a product or service over the telephone [/QUOTE]
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