Ganibade
Verified member
Throughout our offline conversations and the hundreds of online comments we've analyzed, we've seen a daily hum among professionals attempting to decide what to do with social media. The media's emphasis on Twitter has contributed significantly to its rise, as we addressed in our most recent chat with The Wall Street Journal This Morning.
Due to the rush to join social networks, there is currently a disconnect between the millions of people joining twitter (and other social networks) and those who are aware of the benefits they can provide. It's time to elevate social media from the domain of experts to the ranks of essential business requirements for innovation, creativity, and a good business strategy.
A Communication Change Tsunami
We think that a wave of change in social and business communication is upon us. Although that phrase may seem dramatic, it would be an understatement to argue that this natural force is nothing more than a passing storm when you consider the millions of people who are moving as a result of the current change. What is social media and is it right for us? needs to be replaced by "let's understand how these things work and figure out how we can be leaders in our industry as we innovate and embrace change" as executives, managers, and business owners converse in boardrooms, around water coolers, and over coffee.
Due to the rush to join social networks, there is currently a disconnect between the millions of people joining twitter (and other social networks) and those who are aware of the benefits they can provide. It's time to elevate social media from the domain of experts to the ranks of essential business requirements for innovation, creativity, and a good business strategy.
A Communication Change Tsunami
We think that a wave of change in social and business communication is upon us. Although that phrase may seem dramatic, it would be an understatement to argue that this natural force is nothing more than a passing storm when you consider the millions of people who are moving as a result of the current change. What is social media and is it right for us? needs to be replaced by "let's understand how these things work and figure out how we can be leaders in our industry as we innovate and embrace change" as executives, managers, and business owners converse in boardrooms, around water coolers, and over coffee.
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