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Brand management
What are some brand management mistakes?
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[QUOTE="Phantasm, post: 336253, member: 94599"] A company’s reputation and success can be greatly affected by brand management errors. Some common mistakes are listed below. 1. Unsteady Branding: Inconsistent messaging, visual identity, and tone confuse customers and dilute brand recognition. To maintain a consistent brand image across all channels and touchpoints is vital. 2. Lack of Brand Differentiation: Failure to differentiate your brand from competitors makes it hard to stand out in the market place. It is important for creating a strong brand identity to identify and communicate unique value propositions and key differentiators. 3. Ignoring Customer Feedback: Dismissing customer feedbacks or carelessly leaving their concerns unattended may ruin a company’s name. Actively listening to customers, addressing their needs and continually improving products as well services with regard to their input is very crucial in any business environment. 4. Poor Crisis Management: Mishandling crisis may lead to permanent destruction of a company’s image among customers. Therefore, it is important to be prepared for crises so that they can be effectively addressed and mitigated whenever they occur. [/QUOTE]
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What are some brand management mistakes?
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