Yusra3
VIP Contributor
Social media marketing is an important part of your marketing strategy, but it's not the only thing you need to do. You have to make sure that your other marketing efforts are strong enough to support your social media presence.
Here are some tips on how to do that:
1) Make sure every single one of your social media accounts has an individual strategy and purpose. This will help you keep track of what's happening and make sure that each account is being used for its intended purpose.
2) Create a plan for how long you'll be using each platform, and stick with it! If someone asks why they should follow a certain account on Facebook, don't just say "because it's good!" Instead, give them an example of something they can expect from following that account (example: "If we ever post about a new product launch or sale then everyone who follows us will get an email notice letting them know about it).
3) Be consistent! Don't switch between platforms too often people will get confused if they see posts from one account on another one within minutes of each other. Stick with one platform until it becomes stale or irrelevant (which may happen quickly if there hasn't been much activity).
4) Identify who your target audience is and what they need from your brand (or products). If you don't know who they are, you can use tools like Google Analytics or Facebook Insights to get some insight into who they might be.
Here are some tips on how to do that:
1) Make sure every single one of your social media accounts has an individual strategy and purpose. This will help you keep track of what's happening and make sure that each account is being used for its intended purpose.
2) Create a plan for how long you'll be using each platform, and stick with it! If someone asks why they should follow a certain account on Facebook, don't just say "because it's good!" Instead, give them an example of something they can expect from following that account (example: "If we ever post about a new product launch or sale then everyone who follows us will get an email notice letting them know about it).
3) Be consistent! Don't switch between platforms too often people will get confused if they see posts from one account on another one within minutes of each other. Stick with one platform until it becomes stale or irrelevant (which may happen quickly if there hasn't been much activity).
4) Identify who your target audience is and what they need from your brand (or products). If you don't know who they are, you can use tools like Google Analytics or Facebook Insights to get some insight into who they might be.
