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What are the soft skills needed for a career in brand management?
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[QUOTE="Etini, post: 341201, member: 90141"] A brand manager is a person that helps businesses to build and proliferate their brands for better engagement, recognition and, ultimately, more sales. It is a very lucrative career as all businesses need the services of a brand manager as they seek to grow and expand it's base and operations. In today's era of digital marketing, there are some soft skills that can help advance the career of a brand manager. These skills are: 1) Copywriting Skills: This skill enables you to write engaging contents that are suitable for digital marketing to promote brand awareness and identity. 2) Social Media Management Skills; You should know how to manage and interact on the social media handles of companies. You should understand the psychology of communication and engagement with the social media audience if diverse categories to effectively be a good brand manager. 3) Graphics Design: You must know how to create visuals to pass brand messages effectively to each target market. [/QUOTE]
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What are the soft skills needed for a career in brand management?
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