Mataracy
VIP Contributor
For a company to achieve it's aims or goals ; it's need to apply focus strategy.
Focus strategy concentrating on selling the product to a particular segment of the market and to a particular type of customer.
Bb Within a market segment, a business entity might seek competitive advantage through:
(1) Cost Leadership with the market segment or
(2) Product differentiation within the market segment.
The principle of strategic positioning are:
(1)The strategic goal for company should be achieve a superior long term return on investment;That is Maximising sales.
(2) The strategy must offer a unique value proposition for the customers.
This is a combination of price and benefits that competitors do not (and can not) offer.
(3) There should be a distinctive value chain.
A company should perform similar activities to competitors but in a different wat that offers customers more values.
(4) The selected strategy will involve some trade - offs.This means that by selecting one set if strategic options, a company inevitably chooses not to select alternative options.
(5) All the different element in the strategy and in the value chain should link together and renforce each other.
(6)There should be continuity of strategy direction;that is after chosen the strategy to be using the company should make sure its apply the strategy consistently.
Your opinion Will be welcome and helpful.
Focus strategy concentrating on selling the product to a particular segment of the market and to a particular type of customer.
Bb Within a market segment, a business entity might seek competitive advantage through:
(1) Cost Leadership with the market segment or
(2) Product differentiation within the market segment.
The principle of strategic positioning are:
(1)The strategic goal for company should be achieve a superior long term return on investment;That is Maximising sales.
(2) The strategy must offer a unique value proposition for the customers.
This is a combination of price and benefits that competitors do not (and can not) offer.
(3) There should be a distinctive value chain.
A company should perform similar activities to competitors but in a different wat that offers customers more values.
(4) The selected strategy will involve some trade - offs.This means that by selecting one set if strategic options, a company inevitably chooses not to select alternative options.
(5) All the different element in the strategy and in the value chain should link together and renforce each other.
(6)There should be continuity of strategy direction;that is after chosen the strategy to be using the company should make sure its apply the strategy consistently.
Your opinion Will be welcome and helpful.