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Brand management
What Do You Understand By The Term "Brand Marketing"?
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[QUOTE="King bell, post: 265314, member: 75687"] Brand Marketing refers to developing a strategy and a style of marketing that focuses on the quality of the product, rather than focusing on mass appeal. Although this term is typically associated with multibillion-dollar corporations such as Starbucks and Pepsi Co., anyone can create their own brand. Brand marketing is about understanding what your target market wants so you can create something that resonates with them and makes them feel proud to be ambassadors for your product. Brand marketing is essential in today's highly competitive market. Consumers are more demanding than ever, and they want to make sure that the things they buy stand for something. They want to know that when they buy a certain product, it represents everything that is important to them. Here are some important components of brand marketing: Get in touch with your target audience: Before you begin creating your brand marketing strategy, you have to know what segment of the population you want to appeal to. You may choose a specific age group, or you may choose people with similar interests or backgrounds. Once you decide on a target demographic, develop an image in your mind of who these people are and how they think, act and react. [/QUOTE]
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What Do You Understand By The Term "Brand Marketing"?
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