What is digital marketing and it's importance

[Hagson1]

It is of Paramount importance for us to comprehend what is this digital marketing. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. In nutshell digital marketing

 

[Olivia Briley]

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Importance: Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

 

[btaliat]

Digital marketing has not only favorably competed with traditional advertising but it has won the heart of the people. This is nothing but because of its numerous advantages that may not be exhausted. Among them include:

Digital marketing has wider coverage than the traditional marketing. There is no limit to whoever can see and have access to whatever you deem fit to promote using digital means of promotion. In fact, you products always lie in the four corners of the world when you make use of digital marketing.

It is relatively cheap. Mostly digital marketing includes social media which are always free except in some situations when you need to pay the websites that may promote your products. Aside this, digital marketing is cheap and needs no more money before it can be done compare to the traditional marketing which may include the payment of radio and tv broadcasting network and others means.

It is convinient to use digital marketing. You don't have limitations to when your advertisement can be seen or heard. This is not so on traditional marketing ad some advertisments may not be aired for some sections of people for some reasons. Aside for this, radio for instance may not market your products in the night. It will be odd to take papers and start reading advertisments in the night. But in digital marketing, there may not be limit as advertisments may even pop up anytime.

 

[Setho]

We all know that the world is now advancing very quickly . Internet is taking the centre stage in a lot of institutions and as such businesses who are going online in order to meet the growing population are often the ones that are benefiting from the whole thing . Digital marketing is just a way in which you can be able to meet your clients and potential clients through the use of electronic means. There are so many aspects of digital marketing like search engine optimisation for your social media and website , email marketing , content marketing, social media campaigns , local SEO and video . This means that there is a wonderful array of opportunities that you can be able to benefit from if you know how to do digital marketing right .

First of all the advantage and importance of digital marketing is that you can be able to meet a lot of customers that are outside your geographical location using of specialised algorithm in social media advertisement.

You can also have an opportunity to convince people on the long-term especially with use of media and the use of email marketing where you are selling product that does not require direct sales responses.