What is Email Marketing

[digipreneur]

Email marketing is a powerful marketing channel that uses email to advertise your company's products or services. It is a type of direct marketing as well as digital marketing. It can assist in informing your clients about your current products or offers by incorporating them into your marketing automation efforts. It can also play an important role in your marketing strategy by generating leads, increasing brand awareness, creating connections, and keeping customers engaged between transactions via various forms of marketing emails.

 

[Sodiq]

@digipreneur I could not agree more with you email marketing is the process of using email to promote your products or brand. Marketing through email is also the act which businesses used as as a tools to increase their sales and profits by reaching out to both potential customers and existing customers through email marketing.

Though there are several types of email marketing out there, but some examples of most commonly used one are as follow;
1. Promotional emails
2. Re-engagement emails

3. Newsletter (Informational emails)

Lastly, before doing your email marketing campaign, the following should be put into practice;

1. Warm up your email before doing any marketing campaign campaign

2. Verify your mailing list before sending your email campaign

3. Make your subject line as brief as you can

4. Personalized your subject line as well as the body

5. Make sure you proofread your email before the campaign.
6. Double Check Who you are Sending your marketing campaign to

7. Be professional, do not use abusive words in your email campaign

8. Make your email body as short as you can

5. Do not use free email provider

6. Track your email campaign to know where your emails are going to

6. Always include email signature at the end of your email.

 

[Brackwom]

You can think of Email Marketing this way: with every group of individuals you persuade to join your email list, you get interested visitors who could potentially become leads for you.

A large part of Email Marketing is sending promotional emails about service updates, increasing sales, or simply keeping people informed about everything your brand has to offer. Email marketing has changed dramatically as a result of changing trends.

Assume you're in your late twenties, settling into your careers, and you receive two promotional emails, one about undergrad tutorials and the other about investing and building wealth.

Which one will pique your interest? Obviously, the latter since it corresponds to your current interests, whereas the former is as useless as trash to you. Isn't that so?

This is why, at least for the time being, you can't use a one-size-fits-all technique. Consumers aren't interested in learning about services they don't desire or will never use.

I hope you understand the point that I discussed here. You can read this article to know a deep answer of your Question and strategies to do email marketing: Email Marketing: Budding Trends

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[Looksmart]

Email marketing is by far one of the best type of marketing because this is direct and as long as the email is sent to your target audience, there is every likelihood that you get like 70% response for whatever you are marketing.