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What is Meant by Search Engine Marketing?
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[QUOTE="Jasz, post: 216065, member: 61772"] Search engine marketing (SEM) refers to the strategy of increasing a website's visibility through paid search advertisements, organic traffic, and a variety of other methods that help your site get more attention. These strategies are valuable for businesses because getting more visitors to your site means you're more likely to convert them into paying customers. Search engine marketing is important because it helps you reach people who are already looking for something like the products or services your business provides. The goal of SEM is to be on the first page of search results when potential clients Google a related term. The higher you are on the list, the more likely they are to click on your link instead of another one further down the page. There are two main types of SEM: organic search engine optimization (SEO) and paid search ads (PSAs). Organic SEO refers to strategies that improve your website's rank in organic search results over time, while PSAs are typically quick wins that show up above all other listings within days or even hours. [/QUOTE]
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What is Meant by Search Engine Marketing?
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