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What is Predictive Market Research?
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[QUOTE="Phantasm, post: 335835, member: 94599"] The methodology used to help predict the market future, customer behaviors and requirements for goods or services is referred to as predictive market research. It entails looking at past records or data and statistical models among other applicable factors that can be used to make projections of what the market will look like in the future. This method informs business choices by giving insight on formulating effective marketing campaigns and improving product lines so as to match foreseeable demand changes. In this manner, enterprises can gain an advantage over their rivals while realigning their corporate goals with changing industry forces through use of predictive market research. [/QUOTE]
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