What is Seasonal Advertising ?

IamDozzy

Active member
In the past, most affiliate marketers were affiliated with the same brands and products but this is no longer the case as we speak. We must note that when there is a major season like say Christmas, Easter, Ramadan certain products and brands become wanted and popular. Most business are always in the forefront of gauging changing trends as regards brands popular in a particular season using data analysis and tracking tools. A good example is Google keywords Planner.

Therefore, Seasonal Advertisement is the marketing strategy that takes place in a particular season of the year. It's important for affiliate marketers to know when to leverage on seasons and make a killing from it. During Valentine day and days leading to it, florists would require the services of affiliate marketers to strategically market their flowers.
 

sincerem

VIP Contributor
Those who sell seasonal products tends to make more money as long as the products are on demand. During the festive period, especially on the 25th December, new year day always attract lots of new eye catching items. If you can match those festive demand items it is very possible to make money during those time, also in the valentines day and in Ramadan's day.
 

Briangsam

Active member
Seasonal advertising is marketing products or services at certain points of the year. That could be Christmas, Easter, Thanksgiving or even Sallah, but seasonal marketing doesn't have to coincide with an 'official' event. Many businesses will flourish at certain points in the year and struggle at others.
 

btaliat

VIP Contributor
Just like you have rightly said. Affiliate marketer should he wary of some goods that are seasonal. These goods only see during their seasons. Most especially during the festive periods, there are some goods and products that perform excellently well. These are the goods to be marketed during these periods in order to maximize profits.
 

Chibson

VIP Contributor
A lot of people always make money with seasons and trends. This is simply because in some cities some products are hot in the market and they are in high demand. in the Christmas season there are some certain products that are in high demand because of holidays. This product may not sell well outside Christmas seasons. So people always advertise looking at the season.
 

Carpon

Valued Contributor
Yeah indeed seasonal advertising is another strategy both marketers and affiliate marketers take advantage of at particular time or seasons of the year.

Just as you began to state, during a period like Valentines day, Christmas period, Halloween etc, there are some specific goods that are needed the most and you will attract more patronage when you advertise your products at that time. Like during the Christmas period, materials like the Christmas tree, cap and Christmas light together with many other Christmas packages are needed and advertising them at such seasons will help you get better results in terms of patronage.

Moreso, apart from the fact that there are some goods that can be available all year round and needed at specific periods of the year, there are some that may be needed but available only at some specific times in the year. It is better to advertise at this time when it is available.
 

Adda

New member
Simply put, it`s about taking advantage of holidays and special occasions throughout the year. Advertising high-peak products for a certain event. There`s lots of these opportunities around the world so if you do your homework the right way, it is very profitable.
 
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