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Social media marketing
What is Social Marketing Mix Strategy
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[QUOTE="Ayuba Ernest, post: 250899, member: 70169"] The social marketing mix is a tool that businesses can use to create a holistic and integrated social media strategy. The social marketing mix helps businesses to identify and make use of the most effective social media platforms and tactics for their specific goals. The social maaarketing mix has four main elements: Paid, Owned, Shared, and Earned Media. Paid media is any form of advertising on social media, such as Sponsored Posts, Promoted Tweets, or Facebook Ads. Owned media is any platform or channel that you own and control, such as your website, blog, or social media profiles. Shared media is any content that is created and shared by users, such as user-generated content (UGC) or influencer marketing. Earned media is any coverage or mentions of your brand that you didn't pay for, such as PR, media mentions, or user reviews. The social marketing mix is a valuable tool for businesses of all sizes. By understanding and making use of all four elements, you can create a social media strategy that is tailored to your specific goals and that will help you to achieve success. [/QUOTE]
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