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What is Social Proof in Marketing?
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[QUOTE="Mika, post: 146254, member: 29399"] When Ronaldo removed the bottles of Coca-Cola from his table and grabbed a water bottle and said water is best, the Coca-Cola company lost its share value. This is the social proof, people hear the real people, they will follow the people whom they have idolized. In case Ronaldo had removed coca-cola and placed Red Bull, ales for red Bull would have skyrocketed. [/QUOTE]
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What is Social Proof in Marketing?
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