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Brand management
What is the importance of colour in branding
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[QUOTE="Setho, post: 223625, member: 29023"] We have all experience something in the past that whenever we see a particular blend of colours we associate it with a particular brand . We have also heard news of how millions of dollars is being paid by corporate organisations for people to design a very good brand colour for them but then how important are things like this to ultimately making sales or closing down or customer . 1. It gives an identity . There was a particular survey that was carried out by a bank called diamond Bank around here . The aim was to find out exactly why people choose them out of tens of others commercial banks that are existing in the country . A wooping 30% of the respondents claimed that they opened an account with diamond Bank because of their lemon green colour. This is exactly how giving yourself a blind and that is a true colour can be able to go . 2. Makes social communication easier. People usually try to sort out a lot of things in social media and as such it is going to make it very easier for you to communicate with your customers when you are having a particular brand of colours . [/QUOTE]
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