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Brand management
What is the importance of colour in branding
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[QUOTE="Mika, post: 224322, member: 29399"] Color plays a great role in branding. I will give you an example, what differentiates Pepsi from Coke? Well, the dominant color on Pepsi is blue whereas the dominant color in Coke is red. If you have managed to use the same theme color on your logo, banner, marketing materials, people can easily identity your brand. Colors create a great psychological effect. Once there was an experiment to find out which taste better, coke or pepsi. When random people were asked to choose between Pepsi and coke most of them chose coke. However, when the same people were asked to taste with their eyes closes, they chose pepsi. [/QUOTE]
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