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What is the importance of local SEO
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[QUOTE="Jasz, post: 228686, member: 61772"] According to Google, “4 out of 5 consumers use search engines to find local information” and that “50% of people who searched for a local business on their smartphone visited the store within a day.” To take advantage of this growing market, it is necessary for businesses to optimize their sites for local SEO. Local SEO is an effective way to attract new customers by advertising your site to internet searchers in your local area. Local SEO is important for small businesses that serve a geographic area, like a restaurant or a small retail store. They can benefit greatly from appearing in local search results, as the internet user is probably looking for something very specific—for example, "pizza delivery in Dubai." Google has created the ability to target local search results with Google My Business (GMB) listings and relevant keywords. This allows small businesses to appear on Google Maps and other local search results, which can lead to more customers. If you run a business that serves a geographic area, it's important to have your business claimed in GMB and optimized for local searches by using relevant keywords. Local SEO can: -Temper the effects of seasonality -Direct traffic to your physical location -Improve your search ranking on the first page of search results -Increase conversions and leads generated online. [/QUOTE]
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