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What You Should know about SEO
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[QUOTE="mantronics, post: 236781, member: 76285"] SEO requires a great deal of research, and there are a number of factors to consider when developing a strategy. Search engines use a number of different criteria to determine the relevance of a website in relation to a given query. Most of these criteria are beyond the control of the web developer, but by understanding how search engines work, you can begin to influence the direction of search engine results. Search engine optimisation is a complex field, and there is no one size fits all solution. SEO is an ongoing process, which means it is essential that you keep learning and improving your strategies. Search engines change their algorithms frequently, which means that you need to be on the forefront of what works and what doesn’t. This is why organic results are so important. They provide users with the information they are looking for without the need to be directed to a website. In essence, organic results help users to ‘trust the ask’ which is exactly what search engines are looking for. This not only increases the volume of traffic to your website, it also improves the quality of that traffic. This is why almost all major search engines have introduced features which allow users to find information without being sent to a website. This is often referred to as “organic” search. Organic search results are also known as “natural” or “vertical” results. [/QUOTE]
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