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Brand management
When does a brand need a revamp or a rebrand.
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[QUOTE="Etini, post: 346035, member: 90141"] We often hear and see many brands embark on a rebranding campaign. What are the triggers that might make a rebrand necessary. Let's examine. 1) A brand might need to be revamped when it's identity has evolved overtime and the current brand doesn't reflect the shift that has happened. It surely needs a new brand identity. 2) Outdated image: The looks of a brand's identity might become old and outdated because the world have moved on from such concepts that is being used as identity. A rebrand is needed to reflect the times. 3) Negativity surrounding the previous brand: After a negative situation that kept brand in the mud, a new brand identity can help to build some positivity and help people move on from all the problems. 4) Mergers and Acquisition: When two brands are merged by virtue of acquisition or a merger, there is a need to create a new identity for the new brand created by the merger. [/QUOTE]
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When does a brand need a revamp or a rebrand.
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