Email verification is the process of validating an email address before sending your email marketing campaign in other to verify if the email account is still active and running. Most email marketers believe this approach to be quite beneficial because it reduces both soft and hard bounce rates from email campaigns while also maintaining the reputation of their outgoing mails, and ask reduced the risk of getting block my google.
There are numerous email validator software and websites you can use for your email marketing campaign, but I'll recommend Gmass verifier that I am personally using. Now let us take a look at the features and important.
WHAT IS GMASS
Gmass is a free tool for extracting and verifying email addresses for your email marketing campaign. Gmass is one of the best free bulk email verifier and email validation tools that guarantee an accuracy in the results.
THE FEATURES
1. Gmass verifier will eliminate invalid and fake email addresses from your campaign list and prevents bounces.
2. You can also use it to source for more leads for your campaign
3. Gmass verifier helps in removing of duplicates email addresses, and in removing of misspelled email addresses
Finally, verifying emails address before your marketing campaign really have alot of advantages, verifying your email address will let you as a marketers be targeting your potential customers, and can result to consistent sales