JoanM
New member
Affiliate marketing typically places the most emphasis on driving traffic to a website. This is because this is where the sales happen, and furthermore it's risky for affiliates to be holding stock in goods, thus making them less able to be flexible with additional offers or promotions that might boost their income. As such affiliate programs only pay out once a customer has purchased an item, causing marketers to have little opportunity for providing anything other than pure advertisement. This causes affiliates who wish to change up their strategy and take on new creative projects suffer due to limited options while those choosing not too risk their current livelihood can run in circles by grinding away at accomplishing nothing except endless repetition of search queries day after day.