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Funding a business
Why Aren't Business Plans Funded?
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[QUOTE="Leah Kelvin, post: 336274, member: 106815"] Various issues may result to business plans not being funded. These are the reasons why business plans are not funded: 1. Non-viability: It is possible that a business plan may be found out to be non-viable by investors or lenders hence denying it funding. In case its financials, market opportunity and/or the idea are not convincing or realistic to many, it will end up deterring potential funders. 2. Weak value proposition: The proposed start-up’s unique value proposition must be fully and clearly explained within a business plan. Investors can therefore avoid funding such a proposal if it either fails to differentiate itself from others competing in similar markets or lacks strong motives for customers’ buying decisions. 3. Insufficient market research: For instance, a good investor always wants an entrepreneur to have conducted some extensive market research which demonstrates an understanding of his/her target markets’ size, nature and scope. This kind of plan would fail to attract any funds if comprehensive market research is missing or industry trends are left out [/QUOTE]
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Funding a business
Why Aren't Business Plans Funded?
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