King bell
VIP Contributor
This could be because of the way Google assigns value to ads: advertisers pay for traffic, while Google gets its money from ads. In May 2017, it was reported that advertising revenue made up 99% of Alphabet's total revenue and a significant chunk of their profits.
This could be because paid advertising is more sophisticated and thus provides better user experience than organic search results. Paid ads are usually accompanied by photos, titles, and descriptions, while organic search results are generally sparse or lack a title or photo altogether. Paid advertisements also have the potential to send you directly to your desired page rather than being greeted with a string of links like most organic search listings do.
This could be because Google's AdSense system needs to make money. The earlier you click on and/or engage with an ad, the more revenue it earns for Google. This is why so many people click on ads even when they're not interested or don't need the product or service being advertised. After all, you're making money for Google.
Final Thoughts
Whether you like it or not, it seems that we've reached a point where organic search results are falling victims to paid ads, at the expense of their quality and purpose. There are still some changes that Google can make to better serve their users but whether they will is another story entirely.
This could be because paid advertising is more sophisticated and thus provides better user experience than organic search results. Paid ads are usually accompanied by photos, titles, and descriptions, while organic search results are generally sparse or lack a title or photo altogether. Paid advertisements also have the potential to send you directly to your desired page rather than being greeted with a string of links like most organic search listings do.
This could be because Google's AdSense system needs to make money. The earlier you click on and/or engage with an ad, the more revenue it earns for Google. This is why so many people click on ads even when they're not interested or don't need the product or service being advertised. After all, you're making money for Google.
Final Thoughts
Whether you like it or not, it seems that we've reached a point where organic search results are falling victims to paid ads, at the expense of their quality and purpose. There are still some changes that Google can make to better serve their users but whether they will is another story entirely.
