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Why lying to consumers to boost sales is a bad idea.
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[QUOTE="Jasz, post: 233073, member: 61772"] When you lie to consumers, they lose trust in your brand. And when they lose trust in your brand, they'll turn elsewhere. A good consumer relationship is built on trust. Trust that the product will perform as expected, and that it's safe to use. Trust that the company will stand behind their product and treat you right. Trust that when something goes wrong, the company will make it right. Trust that the company won't use shady tactics like using fake reviews or making false claims about the efficacy of their product. Consumers who feel betrayed by a company are unlikely to purchase from them again. If a consumer feels badly used by a company once, they'll become more wary of the company's marketing efforts and may even stop trusting similar products from other companies in the field. So if you want to build a strong relationship with consumers and create a loyal base, don't lie to them. Imagine this scenario: you're in a store, and the clerk tells you that on Tuesday, they're going to have a huge sale on [product]. You know you need [product], so you purchase it right then and there. This is a common sales tactic: tell consumers that prices are going to go up, or that something is going to sell out, in order to make them more likely to buy the product right away. Unfortunately, it's also deceptive. If you don't actually have a sale coming up or an item that's about to run out of stock, lying about it is no better than stealing from someone. You're not really giving them anything of value for their money, because that deal isn't real. [/QUOTE]
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Why lying to consumers to boost sales is a bad idea.
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