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Will Traditional Advertising Die Someday?
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[QUOTE="Mika, post: 245700, member: 29399"] Traditional advertising means the advertising methods that use print media, radio, TV, billboards, etc. With the evolution of the internet and the development of cheap PC and other handheld devices, internet-based advertising became very popular. The print media became popular after the invention of the printing press in the 15th century. When the radio was invented, print media did not die. The print media did not die even when the TV and other mass media platforms like Cinema evolved. Now, we have the internet, which is a very popular medium but we also have newspapers, radio, TV, and Cinema. Traditional advertising will never die, it will continue to live. First of all, the internet is not easily available everywhere, especially in Asia and Africa, secondly, you need electricity to power your devices (mobile and computer) in order to use the internet. Electricity is still scarce in many Asian and African countries. In the US, more people watch Youtube compared to network TV but there are still a lot of TV stations. The reason why these TV stations are still surviving is that they still generate revenue through advertising. There are even newspapers that are being printed regularly because they get ads. [/QUOTE]
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