Your Squeeze Page: 5 Ideas to Increase Conversions

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Sometimes even small changes to your squeeze page can significantly improve your conversion rate. Imagine improving your squeeze page conversion rate by just 5%, and now if you get 100 visitors a day to your page, that's almost 2,000 more subscribers a year for something that might take you 15 minutes to optimize.

So try these 5 ideas and see how much you can improve your site's conversion rate....

1. Bigger is better. Tests have shown that the bigger the button on your squeeze page, the higher the conversion rate. Test increasing the size of your button and see what happens. If your conversion rate increases, increase the size of the button again and test again to see if your conversion rate continues to improve.
2. Bigger and brighter is better. Testing has also shown that conversion rates can increase if the opt-in button has a very bright, high-contrast color. We're not talking about an intrusive, psychedelic, eye-damaging orange here, but a color that matches your site and stands out from everything else on your page. Test changing your button color to an eye-catching color and see if your conversions don't increase by 3% or more.
3. Two steps are better than one. This goes against what most people think, but tests show it's often true - if your squeeze page contains only one button and no form, you can get a higher conversion rate. It works like this: The prospect clicks a button to download the report, and a form appears asking for his email address. At this point, he has already committed and is therefore very likely to take the extra step to fill out the form. By using this two-step sequence, they no longer have to "think" about it, they just do it.
4. If you use the two-step squeeze page, you should use this text on your button: "Click here to download". This is simple and highly effective because it clearly tells them what to do. Test this again with what you are using now.
5. This is old hat, but worth repeating: Your headline should be compelling enough to keep the reader reading, no matter what's going on around them. If your headline doesn't pass this test, you should improve it. This can increase your conversion rate the most, sometimes even doubling or tripling it if you go from a bad headline to a good one.

Improving your squeeze page conversion rate means more potential customers for the same amount of effort and advertising, which in turn means more sales and more money in your pocket. If you do nothing else online, perfect your squeeze page to get the most out of the traffic you send to it, and then send your list high-converting affiliate offers. You'll be shocked at the results you get.