If you have an online store, you need traffic on your store. You need the traffic to generate sales and build revenue. Generally speaking, there are three different kinds of web traffic:
Referral traffic is social media traffic. When visitors come to your store from Facebook, Twitter, Pinterest, LinkedIn, Instagram, Tiktok, Youtube, etc, it is referral traffic.
Direct traffic is the traffic that comes to your site by following your store URL or web page link. For example, if someone visits your store through a link you have shared on your forum profile or signature, it is direct traffic. If someone lands on your store through a link you send through an email, it is also direct traffic.
Different Ways to Build Traffic on Your Online Store
Irrespective of the type of website traffic you want on your store, you can basically build traffic through two methods:
You can build referral traffic and direct traffic through digital marketing. Digital marketing means promoting your store on various platforms like search engines, social media, blogs and websites, newsletters, etc.
Alternative Traffic Methods You Can Try
If you are running an online store, you will have to work hard on building traffic. You will have to look for all sorts of traffic generation methods. Here are some alternative ways to build traffic to your store.
5 Alternative Traffic Sources for Your Online Store
Building Traffic: Things to Remember
No matter what traffic method you are trying to use, you need to remember one important thing which is traffic conversion. You just don't need traffic, you need traffic that actually converts.
- Organic traffic
- Referral traffic
- Direct traffic
Referral traffic is social media traffic. When visitors come to your store from Facebook, Twitter, Pinterest, LinkedIn, Instagram, Tiktok, Youtube, etc, it is referral traffic.
Direct traffic is the traffic that comes to your site by following your store URL or web page link. For example, if someone visits your store through a link you have shared on your forum profile or signature, it is direct traffic. If someone lands on your store through a link you send through an email, it is also direct traffic.
Different Ways to Build Traffic on Your Online Store
Irrespective of the type of website traffic you want on your store, you can basically build traffic through two methods:
- SEO
- Digital Marketing
You can build referral traffic and direct traffic through digital marketing. Digital marketing means promoting your store on various platforms like search engines, social media, blogs and websites, newsletters, etc.
Alternative Traffic Methods You Can Try
If you are running an online store, you will have to work hard on building traffic. You will have to look for all sorts of traffic generation methods. Here are some alternative ways to build traffic to your store.
- Paid Ads
- Email Marketing
- Guest Posts
- Forum Posting
- Youtube Videos, TikTok Videos
5 Alternative Traffic Sources for Your Online Store
- Paid Ads
- Email Marketing
- Guest Posting
- Forum Posting
- Youtube and Tiktok Videos
Building Traffic: Things to Remember
- Never depend on a single traffic source. You might be getting a lot of search traffic but you might lose that traffic once search engines introduce new updates.
- Never use one type of digital marketing, try to use multiple digital marketing methods. For example, if you are using social media marketing, you also need to use email marketing or forum marketing as well.
- Use both, paid and free traffic generation methods. Do not entirely depend on free traffic and do not always use paid traffic.
- Build a loyal audience on multiple social media platforms, likewise, also build genuine subscribers for your email services.
No matter what traffic method you are trying to use, you need to remember one important thing which is traffic conversion. You just don't need traffic, you need traffic that actually converts.