Many companies struggle to think of fresh, creative ways to boost website traffic. Online, there is a lot of false information on how to increase traffic, which might lead to repeating the same unsuccessful tactics over and over again.
Here are 10 techniques that have been shown to improve website traffic both organically and through sponsored channels.
1. Carry out a keyword search
Include important keywords consistently throughout your article. Instead of being overused to the point where they distract the reader or take away from the main concept, keywords should be employed naturally. It's crucial to incorporate keywords into the material frequently, such as in the meta description, page title, URL, and headers.
You can utilize programs like Moz, Ahrefs, and SEMrush to carry out keyword research. These websites provide a wealth of useful data to help with keyword planning, such as the keywords that rival businesses are using, the frequency of keyword searches, the cost of keywords for pay-per-click advertisements, similar keywords, and much more. Another choice is to work with an SEO service, as they can provide insightful analysis and conduct audits to find potential problems that can prevent your website from appearing in search results.
2. Produce Content That Sticks
It's not enough to simply upload material; you also need to provide content that stands out from the crowd. In fact, one of the best strategies to increase website traffic is to provide engaging and informative content.
Your information should be available to offer the exact, comprehensive, and accurate answers that people use Google to locate. In actuality, websites with blog content produce 434% more pages that are indexed by search engines than those without. Additionally, websites with more than 16 posts per month get almost 3.5 times as much traffic as those with 0 to 4 articles per month.
The simple lesson is that your website traffic should increase if you give your content some thought, post frequently, and learn what your audience wants to read.
3. Create guest blog posts
A great approach to build backlinks, enhance referral traffic, and improve search engine results page (SERP) rankings is to write guest posts for other websites. When pitching, you should always conduct a comprehensive investigation of websites in your sector.
Make sure a website's material is of the highest caliber first, then examine its domain authority and review its guest blogging policies. Ask the magazine if they will tag you and promote the post on social media as well.
4. Maintain active social media accounts
Social media plays a big role in luring customers. It should be utilized in the following ways to boost website traffic:
Post content across all of your social media platforms (blogs, e-books, white papers, infographics, videos, etc.).
Respond to followers' comments, repost their content, and tag them in your posts to engage with them.
Use appropriate hashtags
Whenever new content is published, update the link in your bio to promote it.
Change the cover image of an article to promote fresh content Tag influencers who could be interested in it Offer tantalizing details from the article to entice readers to click the link to it
Respond to inquiries from other people and include connections to your stuff
5. Promote Your Website to Boost Traffic
Using sponsored search, social media, and display ads to advertise can be an effective strategy to boost website traffic. Before spending a lot of money on an option, it's important to set budgets and goals because each has advantages and disadvantages. For example, users can block display ads, and the average cost per click for Google Ads on the search network is between $1 and $2 per click.
For instance, it's crucial to start with one campaign and a few different ad groups comprising the keywords you want to target most when running pay per click (PPC) ads. Once campaigns are running, observe how audiences respond to different terms. It's possible that one keyword produced simply impressions, which didn't improve website traffic, while a another one produced clicks and conversions.
6. Distribute email bulletins.
One efficient method of boosting website traffic is through promoting content through email newsletters. A few email marketing recommended practices are listed below:
Both the subject line and the body of the email should contain intriguing details from the material.
Add a button or link so that readers can access more content by clicking it.
Emails should be responsive to mobile devices. Given that 46% of email opens take place on mobile devices, links should be simple to notice.
Use personalisation strategies by including the subscriber's name.
Utilize professionally prepared templates to give the email a pleasing aesthetic appearance.
Run A/B testing to see which email versions get more opens and clicks.
7. Outreach to Influencers
Influencers in the industry are keen to contribute materials that their fans will enjoy. There are several ways for businesses to interact with influencers, including:
If your article makes use of the influencer's material or research, include them in a social media post.
When the content is published, tag or email the influencer and request an interview or Q&A. They'll probably show your stuff to their viewers.
When advertising the content on social media, create a round-up with several influencers, such as "10 Experts Predict Small Business Trends for 2020." Tag each of the participants in the round-up.
Influencers can be paid to post sponsored content on their social media profiles.
If you don't know where to begin, consider using resources like HypeAuditor and BuzzSumo to identify the appropriate industry influencers, or get in touch with a digital marketing agency that can handle influencer outreach on your behalf.
8. Produce Useful Industry Content or Tools Giving prospects something they can use will increase traffic. For instance, at our content marketing company, we developed an editorial calendar template that anyone could download for free. We intended to provide marketers with a platform to make content creation and posting simpler.
Create a variety of resources and material that will benefit people in your sector, then make them available on their websites for no charge. You can increase your profits and generate new leads by posting gated content/tools (providing the material and tools in exchange for the user's contact information). Promoting the information or tools on relevant LinkedIn Groups or forums where businesspeople congregate is another strategy to boost website traffic.
9. Distribute press releases to respected media outlets. Businesses shouldn't just post press releases on a website for press release syndication and wait to see what happens when they produce news releases to promote themselves or their clients. They must vigorously promote the release and distribute it to important websites and periodicals in their respective sectors.
When we want to share positive news about a client, we send it to magazines and blogs in the industry that their target market reads. This enables us to gather a large number of fresh leads and increase referral traffic for the business.
10. Exchange backlinks. There are many prospects for backlink exchanges because so many companies are attempting to enhance website traffic. Contact relevant websites and offer your content as an extra source to be used in one of the posts on those websites. You can add a second incentive by proposing a backlink swap that benefits both parties, promising to include one of their links in a post of yours as well.
Growing Website Traffic Currently
Businesses might anticipate an increase in website traffic over time by implementing these actions. While several of these strategies will give immediate satisfaction, others will require more patience and time. Continue moving forward by experimenting with different approaches and evaluating the outcomes.
Here are 10 techniques that have been shown to improve website traffic both organically and through sponsored channels.
1. Carry out a keyword search
Include important keywords consistently throughout your article. Instead of being overused to the point where they distract the reader or take away from the main concept, keywords should be employed naturally. It's crucial to incorporate keywords into the material frequently, such as in the meta description, page title, URL, and headers.
You can utilize programs like Moz, Ahrefs, and SEMrush to carry out keyword research. These websites provide a wealth of useful data to help with keyword planning, such as the keywords that rival businesses are using, the frequency of keyword searches, the cost of keywords for pay-per-click advertisements, similar keywords, and much more. Another choice is to work with an SEO service, as they can provide insightful analysis and conduct audits to find potential problems that can prevent your website from appearing in search results.
2. Produce Content That Sticks
It's not enough to simply upload material; you also need to provide content that stands out from the crowd. In fact, one of the best strategies to increase website traffic is to provide engaging and informative content.
Your information should be available to offer the exact, comprehensive, and accurate answers that people use Google to locate. In actuality, websites with blog content produce 434% more pages that are indexed by search engines than those without. Additionally, websites with more than 16 posts per month get almost 3.5 times as much traffic as those with 0 to 4 articles per month.
The simple lesson is that your website traffic should increase if you give your content some thought, post frequently, and learn what your audience wants to read.
3. Create guest blog posts
A great approach to build backlinks, enhance referral traffic, and improve search engine results page (SERP) rankings is to write guest posts for other websites. When pitching, you should always conduct a comprehensive investigation of websites in your sector.
Make sure a website's material is of the highest caliber first, then examine its domain authority and review its guest blogging policies. Ask the magazine if they will tag you and promote the post on social media as well.
4. Maintain active social media accounts
Social media plays a big role in luring customers. It should be utilized in the following ways to boost website traffic:
Post content across all of your social media platforms (blogs, e-books, white papers, infographics, videos, etc.).
Respond to followers' comments, repost their content, and tag them in your posts to engage with them.
Use appropriate hashtags
Whenever new content is published, update the link in your bio to promote it.
Change the cover image of an article to promote fresh content Tag influencers who could be interested in it Offer tantalizing details from the article to entice readers to click the link to it
Respond to inquiries from other people and include connections to your stuff
5. Promote Your Website to Boost Traffic
Using sponsored search, social media, and display ads to advertise can be an effective strategy to boost website traffic. Before spending a lot of money on an option, it's important to set budgets and goals because each has advantages and disadvantages. For example, users can block display ads, and the average cost per click for Google Ads on the search network is between $1 and $2 per click.
For instance, it's crucial to start with one campaign and a few different ad groups comprising the keywords you want to target most when running pay per click (PPC) ads. Once campaigns are running, observe how audiences respond to different terms. It's possible that one keyword produced simply impressions, which didn't improve website traffic, while a another one produced clicks and conversions.
6. Distribute email bulletins.
One efficient method of boosting website traffic is through promoting content through email newsletters. A few email marketing recommended practices are listed below:
Both the subject line and the body of the email should contain intriguing details from the material.
Add a button or link so that readers can access more content by clicking it.
Emails should be responsive to mobile devices. Given that 46% of email opens take place on mobile devices, links should be simple to notice.
Use personalisation strategies by including the subscriber's name.
Utilize professionally prepared templates to give the email a pleasing aesthetic appearance.
Run A/B testing to see which email versions get more opens and clicks.
7. Outreach to Influencers
Influencers in the industry are keen to contribute materials that their fans will enjoy. There are several ways for businesses to interact with influencers, including:
If your article makes use of the influencer's material or research, include them in a social media post.
When the content is published, tag or email the influencer and request an interview or Q&A. They'll probably show your stuff to their viewers.
When advertising the content on social media, create a round-up with several influencers, such as "10 Experts Predict Small Business Trends for 2020." Tag each of the participants in the round-up.
Influencers can be paid to post sponsored content on their social media profiles.
If you don't know where to begin, consider using resources like HypeAuditor and BuzzSumo to identify the appropriate industry influencers, or get in touch with a digital marketing agency that can handle influencer outreach on your behalf.
8. Produce Useful Industry Content or Tools Giving prospects something they can use will increase traffic. For instance, at our content marketing company, we developed an editorial calendar template that anyone could download for free. We intended to provide marketers with a platform to make content creation and posting simpler.
Create a variety of resources and material that will benefit people in your sector, then make them available on their websites for no charge. You can increase your profits and generate new leads by posting gated content/tools (providing the material and tools in exchange for the user's contact information). Promoting the information or tools on relevant LinkedIn Groups or forums where businesspeople congregate is another strategy to boost website traffic.
9. Distribute press releases to respected media outlets. Businesses shouldn't just post press releases on a website for press release syndication and wait to see what happens when they produce news releases to promote themselves or their clients. They must vigorously promote the release and distribute it to important websites and periodicals in their respective sectors.
When we want to share positive news about a client, we send it to magazines and blogs in the industry that their target market reads. This enables us to gather a large number of fresh leads and increase referral traffic for the business.
10. Exchange backlinks. There are many prospects for backlink exchanges because so many companies are attempting to enhance website traffic. Contact relevant websites and offer your content as an extra source to be used in one of the posts on those websites. You can add a second incentive by proposing a backlink swap that benefits both parties, promising to include one of their links in a post of yours as well.
Growing Website Traffic Currently
Businesses might anticipate an increase in website traffic over time by implementing these actions. While several of these strategies will give immediate satisfaction, others will require more patience and time. Continue moving forward by experimenting with different approaches and evaluating the outcomes.
