4 Advantages of Influencer Marketing

[Suba]

Influencer marketing is a part of social media marketing and internet marketing. The influence of social media through influencers will greatly support your business both for brand awareness and to improve brand image, which in turn will increase sales volume.

What is influencer marketing?
Influencer marketing is someone who has power on social media, YouTuber, doesn't have to be a celebrity or famous person and can influence his followers for a product either through endorsements or recommendations.

Nowadays, ordinary people have become influencers from different background activities such as makeup, videographers, illustrators, etc. My observation is that an influencer has a minimum number of 1000 followers. So if you have a product that is difficult to sell or a brand that is not well-known, there is no harm in hiring influencers marketing, because it has several advantages, namely:

1. Believe in the products promoted by influencers
Because of the high level of trust in influencers, any product that is endorsed or promoted will quickly be famous and trusted by their followers.

2. Increase brand awareness.
If you work with influencers in promoting a product/brand, it will increase brand awareness of your product, because your product is not only seen by thousands of followers, who may be the product of choice to buy.

3. Can reach the target market faster
Here you need to study the profile of the marketing influencer that you will work with, whether the followers match your marketing target, if not, you should look for other influencers.

4. Marketing costs
Each influencer marketing will charge different marketing fees, but it's quite cheap if you use influencers who have less than 3000 followers.

 

[jeet100]

Influencer Marketing is a great way to earn money but Influencer Marketing does take time as to build an audience takes time. While you are at it - you can always extend your expertise to DAOs like Joystream and get paid from DAY 1 and that to international level income

 

[Mika]

There are two methods to do influencer marketing, one, you become an influencer yourself and market someone else's products and services to make money, and two, you hire an influencer to promote your products and services. When you are an influencer you make money, when you hire an influencer, you pay money. However, even when you are paying the influencer, you are actually promoting your services and products to generate sales and revenue, thus, even when you work with an influencer, you will be ultimately making money. If you want to become an influencer you should start building followers. Building followers for common people is very difficult, however, it is easy for celebrities. The only way the common people can actually build followers is either by spending money to run ads for your social pages or posts, or start creating high-quality content to attract followers to your pages. You need to be a good content creator.

 

[DavidDhawan]

Some of the many benefits of using influencer marketing include increased engagement from potential customers, the ability to reach new audiences, Enrich your content strategy, Win-win long-term partnerships, Boost SEO, ROI, and bottom line and getting high-quality content you can repurpose across other marketing channels.