Marketing methods and techniques
As the name implies, marketing is a process of selling our products to consumers. In this process, if we want to achieve a good effect, we need to have the following aspects.
1. Think backwards
Stand in the position of consumers, mining the practical needs of the other side, more identification, less refutation. When consumers feel that we are helping them solve problems instead of blindly selling goods, the probability of our sales success is greatly increased, and we are likely to become our long-term customers.
2. Treat every customer seriously
Whether it is a new store just started or a stable operation of the old store, can not ignore the heart of the customer. To treat old customers, we should understand her needs, make full records, communicate and greet them regularly, and enhance the stickiness with customers. Treat new customers to be warm and thoughtful, patient inquiries, break communication barriers. Here need to pay attention to not mechanized enthusiasm, to vary from person to person, such as the first contact with the other side is at a loss, then we should be patient to explain, to help customers to fully understand; If the customer likes to know freely, then to keep a comfortable distance with each other, but also to pay proper attention to, when the customer needs timely.
3. Be careful and patient
In the process of communication with customers, we must be careful. In the process of communication, we should pay attention to some details that customers do not pay attention to. We should make more expectations and assumptions. Also, be patient when answering customer questions. When the customer asks, look directly into the eyes of the other party, nod properly to give a response, make sure the other party is finished before giving a reply. Don't repeat it in a large number of words. If it is difficult to understand, give examples. After you reply, ask the other party if you have expressed yourself clearly.
4. Identify sales targets
Have a clear picture of your sales group. According to different groups, different needs to give different product recommendation, which is the key to sales. There are no inappropriate products, only inappropriate objects. How to accurately push the product to the hands of the people in need? Strengthen internal staff training, regular inspection of staff familiarity with the product. Do a good job of after-sale collection and sorting, do questionnaire surveys from time to time, and timely understand the feelings and needs of consumers.
As the name implies, marketing is a process of selling our products to consumers. In this process, if we want to achieve a good effect, we need to have the following aspects.
1. Think backwards
Stand in the position of consumers, mining the practical needs of the other side, more identification, less refutation. When consumers feel that we are helping them solve problems instead of blindly selling goods, the probability of our sales success is greatly increased, and we are likely to become our long-term customers.
2. Treat every customer seriously
Whether it is a new store just started or a stable operation of the old store, can not ignore the heart of the customer. To treat old customers, we should understand her needs, make full records, communicate and greet them regularly, and enhance the stickiness with customers. Treat new customers to be warm and thoughtful, patient inquiries, break communication barriers. Here need to pay attention to not mechanized enthusiasm, to vary from person to person, such as the first contact with the other side is at a loss, then we should be patient to explain, to help customers to fully understand; If the customer likes to know freely, then to keep a comfortable distance with each other, but also to pay proper attention to, when the customer needs timely.
3. Be careful and patient
In the process of communication with customers, we must be careful. In the process of communication, we should pay attention to some details that customers do not pay attention to. We should make more expectations and assumptions. Also, be patient when answering customer questions. When the customer asks, look directly into the eyes of the other party, nod properly to give a response, make sure the other party is finished before giving a reply. Don't repeat it in a large number of words. If it is difficult to understand, give examples. After you reply, ask the other party if you have expressed yourself clearly.
4. Identify sales targets
Have a clear picture of your sales group. According to different groups, different needs to give different product recommendation, which is the key to sales. There are no inappropriate products, only inappropriate objects. How to accurately push the product to the hands of the people in need? Strengthen internal staff training, regular inspection of staff familiarity with the product. Do a good job of after-sale collection and sorting, do questionnaire surveys from time to time, and timely understand the feelings and needs of consumers.
