5 techniques to make Your email subject line Stand Out

Your subject line will certainly stand out, and your email will be opened if you make your email
unique, useful to the reader, and focused on what the reader either needs to know or wants to know.
You are probably already aware of those things. The following tips may not be so obvious to you.
1. First, you must identify yourself. This means using your own personal name, not some random or
misleading name. It is safe to say that all names that are not your own personal name lead to the reader
mistrusting you or ignoring you.
2. Remember, each time you send an email you are representing your brand and building brand loyalty.
Even if you make minuscule changes such as “Adam Smith” to “John Smith” it still can negatively
impact your relationship with your readers.
3. Never misrepresent your email by including misleading comments that have no relevance to a
reader's actions (“Your order is complete” or “Click here for your download link”). Those false claims
will undoubtedly lead to readers ignoring you or hating you.
4. Create a sense of urgency every once in awhile. Do NOT say “time is running out!” or “there are
only a few copies left!” every email. Making these kinds of statements all of the time will lead to
readers catching on and realizing that you are not telling the truth. In other words, making these
statements too frequently will result in readers feeling no urgency at all.
5. Try to condense your emails as much as possible. Remember, the overwhelming majority of your

 

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It is very important to craft a compelling subject for your email copy. This is a very important as the attention span of the people are less than it was three years ago. There are different templates you can adopt in order to come up with compelling subject for your email copy. You can also hire an expert to do this for you.