A marketing manager must take many actions so that the products offered reach potential consumers and get feedback from them. One of the actions often taken by marketing managers is to implement SEO strategies which allow for generating higher traffic which ultimately has an impact on sales. To implement SEO correctly, you must be able to choose the right tools or software to launch your marketing strategy.
Basically, SEO software is an online platform that is often used by marketers to manage, monitor and analyze website performance in search engines including keywords, backlinks, trends and website speed. Here are some SEO software that marketers often use:
1. Keyword software
Keywords are the most basic SEO tool, starting from selecting keywords and key phrases. Keyword software can monitor the volume and opportunities for keywords to be used. Some examples of well-known keyword software such as Google Trends, Google Ads Keyword Planner, Wordtracker, Keywords Everywhere etc.
2. Website audit software
Website audit software is useful for monitoring all technical aspects of a website, such as mobile friendliness, site loading speed, robot.txt file, etc. This software can also help webmasters determine the right SEO strategy. Examples of website audit software are Google Webmaster Tools and Screaming Frog.
3. Local SEO software
Local SEO software, as the name suggests, focuses more on local searches, such as maps and local packs. Local SEO is also useful for analyzing and monitoring data related to local packs, maps and name addresses phone numbers. An example of local SEO software is Moz Local.
4. Content SEO software
Content SEO software can provide information on what many people are talking about on social media. Examples of content SEO software are BuzzSumo, Copyscape.
5. Full-suite SEO software
Apart from being able to use or install the 4 software above, you can also use a full suite of SEO software such as Search Console, SEMRush and Ahrefs.
Basically, SEO software is an online platform that is often used by marketers to manage, monitor and analyze website performance in search engines including keywords, backlinks, trends and website speed. Here are some SEO software that marketers often use:
1. Keyword software
Keywords are the most basic SEO tool, starting from selecting keywords and key phrases. Keyword software can monitor the volume and opportunities for keywords to be used. Some examples of well-known keyword software such as Google Trends, Google Ads Keyword Planner, Wordtracker, Keywords Everywhere etc.
2. Website audit software
Website audit software is useful for monitoring all technical aspects of a website, such as mobile friendliness, site loading speed, robot.txt file, etc. This software can also help webmasters determine the right SEO strategy. Examples of website audit software are Google Webmaster Tools and Screaming Frog.
3. Local SEO software
Local SEO software, as the name suggests, focuses more on local searches, such as maps and local packs. Local SEO is also useful for analyzing and monitoring data related to local packs, maps and name addresses phone numbers. An example of local SEO software is Moz Local.
4. Content SEO software
Content SEO software can provide information on what many people are talking about on social media. Examples of content SEO software are BuzzSumo, Copyscape.
5. Full-suite SEO software
Apart from being able to use or install the 4 software above, you can also use a full suite of SEO software such as Search Console, SEMRush and Ahrefs.
