What is Digital Marketing?
Digital marketing is an effort to promote/market products with online digital media such as social media, Google business, etc. The following is a discussion of 6 benefits of digital marketing, including:
1. Targeted Reach
Business people can target the target audience or market share accurately and more specifically from region, age, gender, fun, etc.
2. Save Cost
There are many choices of packages that are cheaper and can be adjusted to the budget, such as on Facebook, Whatsapp, Instagram or on blogs/sites.
3. Personal Communication with Prospective Customers
More than 80% of buyers communicate with sellers before taking orders, this also allows businesses to offer other products.
4. Strengthen Brand Awareness
Digital marketing Brands will be increasingly recognized and familiar to customers and increase brand exposure to their target audience.
5. Strategy Effectiveness is Easy to Measure
In general, every marketing channel provides a Website data measurement tool with Google Analytics, Facebook ads with Tracking menu, Instagram with Insights etc.
6. Increase Company ROI
The success of a digital marketing strategy can be seen from the return on investment (ROI). ROI is the percentage of profit received by the company after investing a certain amount of money.
Digital marketing is an effort to promote/market products with online digital media such as social media, Google business, etc. The following is a discussion of 6 benefits of digital marketing, including:
1. Targeted Reach
Business people can target the target audience or market share accurately and more specifically from region, age, gender, fun, etc.
2. Save Cost
There are many choices of packages that are cheaper and can be adjusted to the budget, such as on Facebook, Whatsapp, Instagram or on blogs/sites.
3. Personal Communication with Prospective Customers
More than 80% of buyers communicate with sellers before taking orders, this also allows businesses to offer other products.
4. Strengthen Brand Awareness
Digital marketing Brands will be increasingly recognized and familiar to customers and increase brand exposure to their target audience.
5. Strategy Effectiveness is Easy to Measure
In general, every marketing channel provides a Website data measurement tool with Google Analytics, Facebook ads with Tracking menu, Instagram with Insights etc.
6. Increase Company ROI
The success of a digital marketing strategy can be seen from the return on investment (ROI). ROI is the percentage of profit received by the company after investing a certain amount of money.