In general, marketing strategy is a concept that needs to be implemented to introduce products widely to potential customers. So marketing strategy is one of the important factors that must be considered before a business is operated. Here are some marketing strategies for small and medium businesses as follows:
1. Internet Marketing Strategy
Marketing strategies via the internet or digital marketing can be the right media/platform to start a business from scratch. An internet network that can be accessed from anywhere allows small and medium businesses to showcase their products either through personal websites (online shops), social media and marketplaces.
2. Do Market Research
Before starting to sell products, it would be better to do market research first so that you know consumers better, and it will be easier to determine the target market.
3. Determine a strategic business location
Especially for offline businesses, you must determine a strategic business location, so that the product seems to have a magnet to attract potential buyers.
4. Hire Influencers
There's nothing wrong with having more funds to hire influencers so that product promotions will become more well-known and trusted by consumers.
5. Implement an Affiliate Marketing program
Affiliate marketing programs are also very helpful in introducing your products to consumers widely, you as a business owner only need to provide compensation to affiliate marketers who make purchase transactions.
6. Discount Promotion
Discount promotions really need to be promoted, especially during big moments such as holidays, Christmas and New Year and other holidays.
7. Social Media
Social media has become the most effective means for promoting products and is able to reach many potential customers.
1. Internet Marketing Strategy
Marketing strategies via the internet or digital marketing can be the right media/platform to start a business from scratch. An internet network that can be accessed from anywhere allows small and medium businesses to showcase their products either through personal websites (online shops), social media and marketplaces.
2. Do Market Research
Before starting to sell products, it would be better to do market research first so that you know consumers better, and it will be easier to determine the target market.
3. Determine a strategic business location
Especially for offline businesses, you must determine a strategic business location, so that the product seems to have a magnet to attract potential buyers.
4. Hire Influencers
There's nothing wrong with having more funds to hire influencers so that product promotions will become more well-known and trusted by consumers.
5. Implement an Affiliate Marketing program
Affiliate marketing programs are also very helpful in introducing your products to consumers widely, you as a business owner only need to provide compensation to affiliate marketers who make purchase transactions.
6. Discount Promotion
Discount promotions really need to be promoted, especially during big moments such as holidays, Christmas and New Year and other holidays.
7. Social Media
Social media has become the most effective means for promoting products and is able to reach many potential customers.
