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Are Google and Salesforce in talks to acquire one another? It's hard to say. The two companies have denied the rumors, but they may be in partnership. If they are, Google services could eventually become integrated into Salesforce applications. But what does Google really want with Salesforce? Does it really want to acquire the company? What do the companies want in a partnership? Is Salesforce worth $70 billion? And what does this mean for the future of the software company?
Google acquisition of Salesforce
As Google Cloud CEO Thomas Kurian has hinted, the company is considering an acquisition of industry-leading CRM provider Salesforce. Salesforce is the leading CRM platform in the world and is already competing with Microsoft's Azure in cloud deployment. The acquisition of Salesforce would help Google jump-start its cloud infrastructure and provide a much-needed cash infusion to expand its cloud capabilities. However, the acquisition would also take away some of Salesforce's autonomy. Analysts fear that Google will "water down" Salesforce's strength and lose its true direction as a CRM platform.
A Google acquisition of Salesforce would be a big deal, bringing new changes to the cloud computing industry. The two companies have long been partners and their relationship has only grown stronger in recent years. While Salesforce offers CRM applications that help businesses manage customer relationships, Google is one of the most popular search engines in the world. The combination of these two companies would give Google the power to challenge Amazon and Microsoft in the cloud market. But how will the deal be executed?
Veeva acquisition
With its focus on the life sciences and pharmaceutical industry, Veeva has plans to expand into regulated sectors like health care. It plans to achieve $3 billion in revenue by 2025 and employs more than 2,500 people worldwide. The company was founded by Peter Gassner, who left Salesforce to pursue other opportunities. It has been gaining traction with customers like Johnson & Johnson and GlaxoSmithKline, and it has a sticky ecosystem.
Although Veeva is a relatively young company, it is one of the most profitable SaaS companies in the world. Its product portfolio is vertically focused, and it is the poster child for the industry cloud sector. Veeva CEO Peter Gassner has said that there is silver lining in the cloud industry. Industry cloud companies provide customers with cloud-based enterprise applications and tailor-made services that are tailored to their needs.
ExactTarget acquisition
With the recent IPO of Marketo, the rumor mill is buzzing with speculation about a possible Salesforce acquisition of ExactTarget. The rumors of an ExactTarget acquisition have spurred investors to put their money into the Indianapolis-based startup. Marketo CEO Jack Dorsey recently invested in more than a dozen Indianapolis-area startups. Using PwC's MoneyTree tool, we can see the steady increase in seed-stage capital in Indianapolis.
While the rumor mill may be unfounded, it's hardly the first time that Salesforce has swung into the email marketing industry. The company has been a valued partner of HubSpot and Constant Contact for years, and its acquisition of Pardot last year is not surprising. While the company's revenue guidance is up to $379 million this year, it missed earnings expectations in its latest quarter.
Coupa acquisition
If you're wondering whether Salesforce is seriously considering acquiring Coupa, you aren't alone. The company is making waves in the business software space. It recently signed a deal with Walmart, Casey's, and DHL, and boasts a client list that includes $24 billion in annual sales. Meanwhile, Salesforce's own product line is built on Amazon Web Services, and its latest client is the U.S. House of Representatives.
However, there are several reasons why Coupa could be a good acquisition candidate for Salesforce. For one thing, its APIs are widely used, which allows it to quickly integrate with major ERP providers, such as Salesforce. Second, Coupa is hosted in Amazon's AWS cloud, unlike Workday, which uses Microsoft's Azure cloud. And, because Salesforce relies heavily on AWS for its primary computing infrastructure, it would have a hard time making the transition from Coupa to Salesforce's own cloud.
Google acquisition of Salesforce
As Google Cloud CEO Thomas Kurian has hinted, the company is considering an acquisition of industry-leading CRM provider Salesforce. Salesforce is the leading CRM platform in the world and is already competing with Microsoft's Azure in cloud deployment. The acquisition of Salesforce would help Google jump-start its cloud infrastructure and provide a much-needed cash infusion to expand its cloud capabilities. However, the acquisition would also take away some of Salesforce's autonomy. Analysts fear that Google will "water down" Salesforce's strength and lose its true direction as a CRM platform.
A Google acquisition of Salesforce would be a big deal, bringing new changes to the cloud computing industry. The two companies have long been partners and their relationship has only grown stronger in recent years. While Salesforce offers CRM applications that help businesses manage customer relationships, Google is one of the most popular search engines in the world. The combination of these two companies would give Google the power to challenge Amazon and Microsoft in the cloud market. But how will the deal be executed?
Veeva acquisition
With its focus on the life sciences and pharmaceutical industry, Veeva has plans to expand into regulated sectors like health care. It plans to achieve $3 billion in revenue by 2025 and employs more than 2,500 people worldwide. The company was founded by Peter Gassner, who left Salesforce to pursue other opportunities. It has been gaining traction with customers like Johnson & Johnson and GlaxoSmithKline, and it has a sticky ecosystem.
Although Veeva is a relatively young company, it is one of the most profitable SaaS companies in the world. Its product portfolio is vertically focused, and it is the poster child for the industry cloud sector. Veeva CEO Peter Gassner has said that there is silver lining in the cloud industry. Industry cloud companies provide customers with cloud-based enterprise applications and tailor-made services that are tailored to their needs.
ExactTarget acquisition
With the recent IPO of Marketo, the rumor mill is buzzing with speculation about a possible Salesforce acquisition of ExactTarget. The rumors of an ExactTarget acquisition have spurred investors to put their money into the Indianapolis-based startup. Marketo CEO Jack Dorsey recently invested in more than a dozen Indianapolis-area startups. Using PwC's MoneyTree tool, we can see the steady increase in seed-stage capital in Indianapolis.
While the rumor mill may be unfounded, it's hardly the first time that Salesforce has swung into the email marketing industry. The company has been a valued partner of HubSpot and Constant Contact for years, and its acquisition of Pardot last year is not surprising. While the company's revenue guidance is up to $379 million this year, it missed earnings expectations in its latest quarter.
Coupa acquisition
If you're wondering whether Salesforce is seriously considering acquiring Coupa, you aren't alone. The company is making waves in the business software space. It recently signed a deal with Walmart, Casey's, and DHL, and boasts a client list that includes $24 billion in annual sales. Meanwhile, Salesforce's own product line is built on Amazon Web Services, and its latest client is the U.S. House of Representatives.
However, there are several reasons why Coupa could be a good acquisition candidate for Salesforce. For one thing, its APIs are widely used, which allows it to quickly integrate with major ERP providers, such as Salesforce. Second, Coupa is hosted in Amazon's AWS cloud, unlike Workday, which uses Microsoft's Azure cloud. And, because Salesforce relies heavily on AWS for its primary computing infrastructure, it would have a hard time making the transition from Coupa to Salesforce's own cloud.
