Building a Brand on Social Media

[Mika]

Social media is the best platform to build your brand because in order to build a brand you need to be recognizable amongst your customers and potential customers. Billions of people use social media sites, therefore, you can easily find your customers and potential customers.

Consistent branding on social media is very important because it has been reported that consistent presentation by a brand increases revenue by 33 percent. Apart from revenue, branding is also about how you relate to your customers, or how your customers actually perceive your business.

Branding is a collection of your business values, goals and solutions wrapped up into your name, logo and product, and services.

What does branding on social media actually look like? Where do you start, how do you build a brand on social media?

The answer is rather simple.

You build an audience of target customers.

You create content that provides value to your target customers.

You sell the dream and lifestyle, and not the product.

 

[Jasmine]

For a lot of individuals and businesses building a brand on social media is all about creating a facebook page, or an account on any other social media site. Your work does not end after creating accounts on social media platforms, in fact creating accounts is the fist step of social media marketing. You need to start sharing valuable content and building following. You can build followers organically, however, organic method takes time, therefore, you need to have patience. Building brands is all about introducing your business and products to your potential customers. Building brand does not give you instant successful, it is a long term strategy. By using social media for branding, you are actually connecting with your potential customers through your social pages. This will also help you gain trust. If you can build trust, you will be able to sell your products and services for the same people for a long time.