King bell
VIP Contributor
To build brand loyalty and enhance consumer loyalty, emotional marketing has been successfully employed. It requires the creation and development of personal bonds with customers, building trust and credibility, enabling customers have unforgettable experiences, defining the values of a brand and its identity, encouraging repeat purchases, making a brand different from competition, enhancing customer satisfaction through great service provision and word-of-mouth marketing through superior products or services. Marketing that evokes joy, nostalgia or empathy makes brands click for individuals and become one with their lives. This form of marketing also helps brands to have memorable experiences; express what they stand for as well as encourage clients to keep coming back. Emotional marketers can use this strategy to increase the chance that clients will adapt to varying trends in consumption or react positively to setbacks. Brands may employ effective emotional advertising techniques that go beyond mere transactional relationships in order to create enduring connections that generate loyalty and advocacy.
