King bell
VIP Contributor
Being smart with feelings, known as emotional intelligence (EI), plays a big role in marketing on social media. It helps companies make a real connection with people, grow good relationships, and have impactful conversations. EI gives marketers the power to get the feelings of their audience, creating messages and content that really speak to people. It means talking with care, making content that feels personal, forging real bonds, managing tough comments well, sharing stories that touch hearts, paying attention to what people say, handling emergencies smoothly, working well with popular online personalities, figuring out how feelings affect results, adjusting to different cultures, spreading positive vibes, and getting people to contribute their own content.
