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Definition of Native Advertising
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[QUOTE="Jasz, post: 280792, member: 61772"] Native advertising is a form of content marketing that works to align the brand and product of a company with the interests of their audience. This can be achieved by creating sponsored posts, sponsored videos, sponsored social media posts and other types of native ads. Native advertising can take many forms, but they all have one thing in common: they're designed to look like regular content so that readers don't realize they're not reading it for free. This can be done by adding hashtags or emojis to existing text or images. Native advertising is also sometimes called "brand journalism" because it allows brands to tell their stories without going through traditional channels for getting a message out there. For example, if you see an article about a new product online, you might assume that it was written by someone who just got that product. But what if it was written by someone working for the company? That's native advertising — something you could never know about unless you read it in one place online rather than another (like your favorite news site). [/QUOTE]
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