Definition of Native Advertising

[Suba]

For those of you who are steeped in the world of digital marketing, the term Native advertising of course you are very familiar with. But you don't need to worry if it's not from marketing. because in this thread I will discuss it briefly.

What is Native advertising?
Native advertising is a type of digital marketing advertisement that is not visible or disguised as not conspicuous as advertisements in general, because the advertisements displayed are exactly the same as the layout of the media placement (site), starting from the type of ad fonts, images and videos. So this native advertising blends in with the existing content and looks very user-friendly. For example, you may often encounter native advertising when you search on Google, you will find content that has an Ads or Sponsored label. Likewise, you can find content labeled as Promoted Content, on social media such as Facebook, Twitter, Instagram, etc. Another example of Native Ads you can find on e-commerce sites such as when you search for goods on Amazon, you will find sponsored products.

Advantages of Native Ads
The display of native ads is very natural and user friendly, so that it displays ads like not ads, so that the audience will not realize that they will enjoy ads that are camouflaged into content even though the main basis is not aimed at deceiving.

 

[Jasz]

Native advertising is a form of content marketing that works to align the brand and product of a company with the interests of their audience. This can be achieved by creating sponsored posts, sponsored videos, sponsored social media posts and other types of native ads.

Native advertising can take many forms, but they all have one thing in common: they're designed to look like regular content so that readers don't realize they're not reading it for free. This can be done by adding hashtags or emojis to existing text or images. Native advertising is also sometimes called "brand journalism" because it allows brands to tell their stories without going through traditional channels for getting a message out there. For example, if you see an article about a new product online, you might assume that it was written by someone who just got that product. But what if it was written by someone working for the company? That's native advertising — something you could never know about unless you read it in one place online rather than another (like your favorite news site).

 

[Massimo]

Native advertising is paid media designed to match the content of a media source.

 

[jeet100]

Native Ads requires a lot of investment- if done properly can make you a lot of money. In the meantime if you want to earn consistent money - do have a look at DAOs like Joystream which leverage your existing skill sets and make you consistent income