Mika
VIP Contributor
Influencer marketing is marketing your products, services, and business through actors, musicians, socialites, celebrities, or people who have a large following on social sites. Influencer marketing is one of the most effective digital marketing tactics.
If you have decided to work with an influencer and drive sales, leads, or traffic to your business or websites, you will have to comprehend the tactics used in influencer marketing. These tactics can be grouped into six different categories.
Long-term ambassadors
Reviews
Sponsored content
Product and content collaborations
“Takeovers” on your platforms
Competitions and giveaways
Influencer marketing can be really costly depending on the type of influencer marketing campaigns and the prowess of the marketer. But sometimes you can also find influencers who can take other things instead of cash payment, for example free product, reciprocation (interviewing them on your website), etc.
If you have decided to work with an influencer and drive sales, leads, or traffic to your business or websites, you will have to comprehend the tactics used in influencer marketing. These tactics can be grouped into six different categories.
Long-term ambassadors
Reviews
Sponsored content
Product and content collaborations
“Takeovers” on your platforms
Competitions and giveaways
Influencer marketing can be really costly depending on the type of influencer marketing campaigns and the prowess of the marketer. But sometimes you can also find influencers who can take other things instead of cash payment, for example free product, reciprocation (interviewing them on your website), etc.