Don't mislead your customers in the name of advertisements

Holicent

VIP Contributor
Customers are more inclined to trust a brand that uses truthful and honest product or service advertisements. This is due to the fact that customers are more likely to trust businesses that have been honest about the nature of their goods and services.


Companies must be conscious of the impact deceptive advertising can have on consumer confidence, though. There is no use in giving a corporation any money if customers no longer trust the brand because they were duped by an advertisement. It doesn't matter whether consumers were told something was free or was offered at a discount if they don't believe what they see in advertisements.

This means that it is critical for companies to ensure that they do not mislead consumers through advertising campaigns.

When advertisers use misleading advertising tactics, they are often trying to achieve specific goals such as increasing sales or improving brand image. However, these goals may not always be the best ones for business success. If a company wants to increase sales by using false advertising tactics, then it will only cause problems for itself down the line when customers realize what has happened and stop purchasing from that company altogether or buy less than before because of their mistrusting nature toward deceptive practices used by companies.
 

Mika

VIP Contributor
You can trick people with misleading ads once or twice, however, you cannot trick people multiple times. In other words, with a wrong ad, you might be able to sell a few times, but you cannot generate sales again and again. If you want to remain in the business for a long time, you should never use wrong tactics to sell, you will have to use genuine method to generate sale. If you are using genuine methods, you will build a long term relationship with your customers. When you have a long term relationship with your customers, you will be selling the same product to the same customer for a long time and you will be generating long term revenue. In order to generate sales form ads, your ads must tell people exactly what the product is all about, if people do not find the product as appeared on the ad, they will not buy again.
 
E

eldavis

Guest
When it comes to advertising, these has become a common trend. What they show you is completely different from what you would get, if you finally decide to buy their products. Most brands would defend themselves by calling this a market strategy but truth be told, this is simply a lie and it is misleading. This is the same thing happening to online Businesses out there before joining, they make it look like it is extremely easy and once you join you would start making profit. Only to join and discover there are so many things you need to put in place first before you can cash out.
 

Shaf

Verified member
There is actually a very fine line between being a master salesperson and being a liar. A good liar would find it easy to appeal to customers whim and convince them that the products or services are exactly what they need.

In the long term, being dishonest would fire back as you not only lose customers, but it builds a bad reputation. I cam remember thinking of this when I was trying to learn about online marketing, digital marketing and how to write copy that converts.

The best way to advertise a product or even to create one, is to find out what your customers greatest pains are and centre your solution around it. So, let's say they don't like sneakers that are too tight. Even if you have a sneakers with the best design and colours, you need to sell to them the comfort they would enjoy when they buy your sneakers.
 
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