How do you track social media performance

Setho

VIP Contributor
There has been a lot of talk of recent about her a lot of businesses have been switching to social media and how it has been working very well for them . Social media right now provides one of the most easiest ways that you can be able to meet a large amount of people that can be very useful to your business like selling goods or becoming aware of the services that you provide . In as much as people are beginning to use it more and more there is still a lot of questions raised about how you can be able to track how effectively these campaigns are.

1. On site analytics . Every social media network has some kind of analytics like the Google analytics or Twitter analytics that we'll be able to help you know exactly the number of people that have viewed that particular post and even some people that have clicked a particular link .

2. Number of engagement . One of the most important metrics that you should always look out for is the number of people that are engaging your post. You might be having a million followers but when you are having just a few hundred interacting with your post then you have to change something.
 
Top