Etini
Valued Contributor
Brand slogans are those short phrases that define the service, value or identity of a brand in a nutshell. When choosing a brand slogan, it is important not to choose phrases that are overtly ambiguous, complex and heavy.
A brand slogan must be catchy yet has a wholistic message it tries to pass about the brand. I am not in support of a brand slogan that is more than 3 or 4 words long.
1) A catchy brand slogan is sweet and memorable: When your brand slogan is catchy, the target market would easily remember it and relate it with your products and services.
2) A catchy brand slogan is easy even for the uneducated people to understand: A catchy brand slogan is easy for the people to understand it's message without having to crack cryptic codes or have educational qualifications.
3) A catchy brand slogan is easy for people to create emotional connection with: When you have a catchy brand slogan, there is every tendency that it would be a message that people can relate with and easily connect at a personal level.
Examples of excellent catchy brand slogans
Binance - Exchange the world.
Nike - Just do it.
MTN Nigeria - Everywhere you go.
A brand slogan must be catchy yet has a wholistic message it tries to pass about the brand. I am not in support of a brand slogan that is more than 3 or 4 words long.
1) A catchy brand slogan is sweet and memorable: When your brand slogan is catchy, the target market would easily remember it and relate it with your products and services.
2) A catchy brand slogan is easy even for the uneducated people to understand: A catchy brand slogan is easy for the people to understand it's message without having to crack cryptic codes or have educational qualifications.
3) A catchy brand slogan is easy for people to create emotional connection with: When you have a catchy brand slogan, there is every tendency that it would be a message that people can relate with and easily connect at a personal level.
Examples of excellent catchy brand slogans
Binance - Exchange the world.
Nike - Just do it.
MTN Nigeria - Everywhere you go.