How Important is the Website Design?

Jasmine

VIP Contributor
User Experience and User Interface are two important strategies for technical SEO

Digital Marketers and SEO consultants say that the professional looking websites have higher chances of becoming successful as the visitors tend to stay on the site longer if the design is great. Just like people judge a book by cover, people also judge the website by the appearance.

However, it is also true that a lot of high traffic websites are too simple. Take Craigslist for example, it is one of the most successful websites, yet it does not have a beautiful design. The most people like the website that is well organized and people can easily find the relevant information within seconds. Sometimes the visitors don’t care about the site’s appearance, they just want the information they are looking for.
 

Mika

VIP Contributor
Craigslist is a classified site where advertisers/sellers visit to post ads and freelancers and buyers visit to find earning opportunities or buy something. The example of Craiglist cannot be utilized on other sites. Your site must be as useful as Craiglist in order to be loved by users without having a stunning design.
 

kayode10

VIP Contributor
You are very important in your post. Most usually focused on design and appearance of their website. They believe that it is very important to have outstanding design in order to keep people on their website. And they focus less on adding value to every visitors that come to their website. I have seen fellow bloggers who spend most times coming up with the best theme for their blogs instead of focusing on the creating valuable content.
 

Mika

VIP Contributor
Design is important, however, what is more, important is the content. A great design will sustain visitors for a few seconds, but for your visitors to stay longer on your site, you need to have valuable content on your website. You should not compromise your content for the design of your website.
 

Jasmine

VIP Contributor
The theme or the template you use on your website greatly affects your web design. The format also depends on the theme or template you use on your website. Therefore, you should choose a theme that is appropriate for your niche. For example, if your website is a recipe blog, your theme such support elements like cook time, preparation time, instructions, rating etc. You might use free theme but in most cases you cannot find free theme that is appropriate for your website. Furthermore, free theme also offer limitation features and functionality. Therefore, you should spend $50-$60 in buying a theme.
 

webhostingworld

New member
Designing a website is a difficult prospect that should not be rushed into. You can make a positive first impression on your potential customers with a well-designed website. As a result, your website visitors will be able to access and explore your site with ease.
Website design has a number of advantages, including the following:
  1. The initial impression is made.
  2. As a part of your SEO strategy, it helps.
  3. It establishes the tone for customer service in the long run.
  4. As a result, your audience is more likely to believe what you have to say.
  5. It's what your competitors are doing, and you should do it too.
  6. It establishes a sense of order.
 

Mika

VIP Contributor
There is a common phrase in the English language, the first impression is the last impression. I don't think I have to explain this, it is self-explanatory. You need impressive website design not only to impress the search engine algorithm but also humans. The features that search engine algorithms like are also liked by the human visitors, and if the human visitors like it, it is very likely that the search bots will also like it. Website design is not only important for visitors retention but also for generating revenue. When you have a good design, your visitors will stay on your site for a longer duration, when the visitor stays for a longer duration, he will likely visit other pages and interact with the content (click on ds, buy products, etc.)
Website design includes a lot of things from the header image to logo, menu bar, website formatting, font style, graphics, etc. You can use a free theme on your website, but free themes are used so many times that your website will not look new to first time visitors. Therefore, you need a premium theme on your website. When you use a premium theme you also can use all the features of the theme
 
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