How Reputation Management Can Help in Brand Management

[Mika]

Reputation management means you manage businesses or individuals online and offline reputation by building their brands and protecting their brand value. Reputation management is important aspect of brand management.

Reputation management involves creating content to promote your client. You post pictures and videos, you share interesting memes to build connection with your client’s audience. You also keep up with the news and when there's news about the people or businesses you work for, you share it on their social media pages. If the news is bad, you publish content to repute the bad news and defend your client. You don't let bad news about your client to spread.