Jasmine
VIP Contributor
Let me begin with one simple question.
If you want to drink a cold drink, would you choose Coca Cola or XYZ Cola?
Well, you would of course choose Coca Cola because it is a well known brand.
Now, let me ask you another question.
Let’s assume that XYZ Cola is promoted by Tom Cruise or Ronaldo. What would you buy Coca Cola or XYZ Cola? You might perhaps want to try XYZ Cola because you already know how Coca Cola tastes and want to experiment with XYZ Cola.
This is called branding. You chose Coca Cola over XYZ Cola in the first case because it is a big brand, but in the second case you are willing to try XYZ Cola because you are a fan of the brand ambassador. And you believe that the brand ambassador promoting the product will never promote bad product.
Branding is very important marketing strategy to reach out the potential customers, build trust among your potential customers, penetrate the target market, generate sales, and earn revenue.
Lifestyle marketing is one of the most important aspects of building your branding. Lifestyle marketing uses brand ambassadors to promote and market the products. When you are doing lifestyle marketing, you are not just promoting the products, you are promoting the lifestyle of the brand ambassadors.
If you want to drink a cold drink, would you choose Coca Cola or XYZ Cola?
Well, you would of course choose Coca Cola because it is a well known brand.
Now, let me ask you another question.
Let’s assume that XYZ Cola is promoted by Tom Cruise or Ronaldo. What would you buy Coca Cola or XYZ Cola? You might perhaps want to try XYZ Cola because you already know how Coca Cola tastes and want to experiment with XYZ Cola.
This is called branding. You chose Coca Cola over XYZ Cola in the first case because it is a big brand, but in the second case you are willing to try XYZ Cola because you are a fan of the brand ambassador. And you believe that the brand ambassador promoting the product will never promote bad product.
Branding is very important marketing strategy to reach out the potential customers, build trust among your potential customers, penetrate the target market, generate sales, and earn revenue.
Lifestyle marketing is one of the most important aspects of building your branding. Lifestyle marketing uses brand ambassadors to promote and market the products. When you are doing lifestyle marketing, you are not just promoting the products, you are promoting the lifestyle of the brand ambassadors.