How to Build Youtube Traffic Through Thumbnail Branding

Jasmine

VIP Contributor
Thumbnails are not just the cover for your videos, they are also marketing materials, in fact they are sales pitch. Before someone reads the title or description on the video, they will fist check the thumbnail. If you don’t believe me, next time you are on youtube, try to answer this simple question, why did you choose a certain video over another video when both videos were on the same topic?

You can increase views on your videos by improving your thumbnail quality. In order to create good thumbnails, you will need graphic designing skills. If you don’t do graphic designing, you can use tools like Canva.

By using identifiable thumbnails, you can even brand your channel. Thumbnail branding means you create identifiable thumbnails on all of your videos and help the visitors to identify your video. When visitors can identify your videos based on your thumbnail branding, they will know what should they expect on your video, therefore, views will build.
 
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