Jasz
VIP Contributor
The point of a comparison test is to compare two or more products and determine which one is superior. But it's important to use the right tests to get an accurate picture of how each product performs.
The best way to do this is to use a variety of different tests on the same subject, but in different ways and at different times, so that you can see the results from multiple angles. You might also want to compare your product with another similar product, so that you can see where you need improvement. You can use these tests:
Functional Tests: These are tests that measure how well a product works as advertised. For example, if you're testing a new dishwasher, you might measure how much water it uses, how long it takes for dishes to dry and how quiet it runs. These are all things that people who buy dishwashers care about — if the machine doesn't work as advertised, they won't be happy with their purchase.
Consumer Satisfaction Surveys: Consumer satisfaction surveys ask people who have used your product how they feel about it overall and whether they would recommend it to other people. They're useful because they give real-world feedback from actual customers instead of relying on your own perceptions or those of experts alone.
The best way to do this is to use a variety of different tests on the same subject, but in different ways and at different times, so that you can see the results from multiple angles. You might also want to compare your product with another similar product, so that you can see where you need improvement. You can use these tests:
Functional Tests: These are tests that measure how well a product works as advertised. For example, if you're testing a new dishwasher, you might measure how much water it uses, how long it takes for dishes to dry and how quiet it runs. These are all things that people who buy dishwashers care about — if the machine doesn't work as advertised, they won't be happy with their purchase.
Consumer Satisfaction Surveys: Consumer satisfaction surveys ask people who have used your product how they feel about it overall and whether they would recommend it to other people. They're useful because they give real-world feedback from actual customers instead of relying on your own perceptions or those of experts alone.